WEBSITES · SEO · AEO · GOOGLE ADS
When someone asks AI who to use, is it you?
Probably not, and most businesses have never checked. We build websites that get found in Google and recommended by ChatGPT, Claude, Gemini and Grok. Most agencies are still only doing the first half.
Free. 90 seconds. No email needed to start.
Australian search volume dropped by as much as 44% across the capital cities in 2026. About a third of the results that are left now have an AI answer sitting on top of them, which people read instead of clicking through. The businesses getting recommended inside those AI answers are quietly taking the difference. The full argument →
What line of work are you in?
We work by industry.
Being the answer means sounding like the answer to your particular customer.
Automotive
Dealers, prestige traders, workshops.
"Ask an assistant for the best dealer in your suburb and see whose name comes up."
We also work with builders and trades, tech companies, and ecommerce. Recent work includes Key to Move, Idol Solutions and Musso Mods.
What we do
Four things, done properly.
Websites
Bespoke, fast, built to sell. Structured underneath so machines can read what you are, not just so it looks good.
SEO
The unglamorous foundation. Technical fixes, content that answers real questions, authority built over time.
AEO
NewAnswer engine optimisation. Getting named when someone asks an assistant for a recommendation. It's the newest part of this and the part almost nobody has sorted.
Google Ads
Traffic today while the slower stuff compounds. Run properly, not set and forgotten.
How we work
Three stages.
Audit
We find out where you actually stand, across search and all four assistants.
Build
A site engineered to get found, not just to look expensive.
Growth
Search, AEO and ads working together, month after month.
The work
The work.
Apex Prestige
Prestige automotive
Rezza Garage
Performance & service
Key to Move
Builder & fitout
Musso Mods
Ecommerce
Who you're dealing with
I'm Filip. Ten years in UX and web development, and I run a licensed prestige car business in Melbourne, which means I've spent my own money on marketing that didn't work and learned the hard way what does. You'll be dealing with me directly, not an account manager.
"What stood out wasn't the website. It was how Filip thought about growing the business. The website just became part of that strategy."
Find out where you stand
Every job starts the same way.
We test how your business shows up across search and the four assistants, then you decide what to do about it.
See where you standFree. Takes about 90 seconds.